The trial of the tourism advertisng campaign showcased at a match between Aston Villa and Bolton last year, Photo: Tuoi Tre   Hoang, director of the ministry’s Center for Culture, Sports and Tourism Promotion, said the ministry had hired the UK-based Sports Revolution to make the LED banners saying “Vietnam – Your Destination” and display the Vietnamese tourism website at stadiums from October to December. In that period, 10 matches would be played at stadiums belonging to clubs including top ones like Manchester United, Arsenal, Chelsea, Manchester City, Liverpool, Tottenham, and Everton. The ads would scroll eight to 12 times during a match, for 30 seconds each time. The campaign had cost the national Tourism Promotion Fund VND3 billion (US$146,000). The ministry was also negotiating for putting up medium- and large-sized posters about Vietnamese tourism at 48 stadiums around England. “We are also planning to show videos on Vietnamese tourism on the large screens at the stadiums.” The ministry had chosen the English Premier League since many foreign airlines and travel agencies advertised there. “Moreover, Vietnam Airlines has achieved good results by advertising its new direct flight between Vietnam and London at English stadiums since August.”   Source: Tuoi tre